I was contact in the summer of 2020 to reinvigorate the Ticinocom branding. After reviewing the competition we realize they needed to stand out and be different to catch the eye of their future clients.
After a first meeting I came up whit a series of different sketches to decide in which direction they wanted to take the new campaign. After the style choose they send me different key place the campaign would take part and I created several illustration based on the most iconic landscape or Ticino (state in south of Switzerland).
