Since 2020 I worked closely with Ticinocom©, a Swiss based company providing internet and phone services.
After taking over the 2020 campaign we decided to give another look for the new 2021 campaign, bringing more expressive characters and stepping away from the corporate illustrations to connect and reach the clients more personally.
With this new project I teamed up with the marketing team to bring a new art direction to the project, we work closely to create different persona for each characters so they would fit a specific audiences. This new art direction was based around the theme of the "family", each character represent a member of the family, a close friend or a relative, it offered us the opportunity to create different narratives were they interact together using the product Ticinocom© offers.
